MASTERCLASS | Food labelling claims

What and when you can claim on your food product label
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2027

Why not attend our other regulatory masterclasses too? This year we’re offering a PACKAGE DEAL to attend three masterclasses* at a discounted price. Click here for details.
*ingredient lists, nutritional information and food labelling claims

Given the large number of food products available on the market today, there are many ways we try to differentiate products. A claim is one marketing tool often used to do this. However, there are a number of legal considerations to be taken into account before a claim can be made.

Highlights:

  • What is the regulatory framework relating to claims?
  • Which claims are permitted and which are prohibited?
  • What endorsements are permitted?
  • When is a product name seen as a claim?
  • Is it possible that an ingredient can imply a claim?
  • What are the potential risks involved in making claims?

Who Should Attend:

  • Quality assurance / Quality control
  • Regulatory compliance
  • Product development
  • Packaging
  • Nutrition (Dietitians)
  • Marketing

Dates:

    28 July 2027

  • VIRTUAL:
    4 hours (starting at 09:00)

    • REGISTRATIONS

  • CLOSE: 23 July 2027

Cost:

  • R1 500.00

    (excl VAT)

Queries:

Presenters:

Roxanne McCaffrey

FACTS

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(Dietitian)

Bachelor of Dietetics

(University of Pretoria)

Gabrielle Stevens

FACTS

-

(Dietitian)

B.Sc. Dietetics

(Stellenbosch University)